International Institute for Behaviour Analysis

The cost effective and accredited way for your business

to improve Teamwork, Communication and Productivity

Teamwork, communication and productivity are the keys to success in today’s fast paced business world. In particular, the ability of people to relate well to others and communicate effectively, is vital.

No matter what industry or profession your company is in, whether your staff deal with clients or just their own colleagues, the Personality-abc™ testing and training system produces positive business results:

• Maximizes employee performance

• Motivates teams and maximizes team productivity

• Improves customer relations and service

• Generate a very tangible increase in sales

"simple, practical, effective and intuitively understood!"

The Institute for Behaviour Analysis (IBA) licenses Trainers, Training Companies and Corporate Bodies to become Licensed Associates in order to fully utilize the Personality-abc™ testing system.  

A Licensed Associate receives full training in the use of the system, the right to use the testing system for a modest fee per test, and full use of our specially designed training modules. The license fee incorporates the cost of full induction into an understanding of Personality-abc™ and how to use the testing system. The license also includes full training in the use of the training modules. The Personality-abc™ training modules maximize the full benefits of the testing system in developing better understanding, team work and leadership skills.

Benefits of the Personality-abc™ Testing System

The Personality-abc™ testing system is the first stage of the process and, in itself, has many benefits: 

• Personality-abc™ is a highly efficient and accurate online testing system

• Individual tests can be completed online in as little as 10 minutes

• A comprehensive report is generated online immediately after submission

• Our licensing and testing fees fit well within the budget of most SMEs

• There are no hidden or unexpected charges thus enabling organizations to plan training more effectively

The system provides many benefits to employers, recruiters, trainers and others: 

• Increases employers' understanding of the personality traits, strengths and weaknesses, stress and motivational factors of their management and staff 

• Improves employers' understanding of the roles their employees are best suited for

• Helps recruiters to more accurately evaluate candidate suitability

• Identifies an individual's potential at an early stage in their career

Testing thus provides the first stage of the process. To maximize the benefits, seven training modules have been developed.

Communications Training Modules Maximize the Benefits

Through use of the training modules, Personality-abc™ becomes a soft skills tool that eases participants into a positive self awareness and a fresh understanding of themselves and their colleagues. It is intuitively understood and easily learned.  They develop the personal skills that enable them to understand and approach others and to connect and communicate easily and effectively.  We offer full online access to the following highly effective, customizable, training modules, at no additional cost, which Licensed Associates and Corporate License holders can utilize to obtain maximum benefit from the Personality-abc™ testing system:

1.  Know Yourself and Grow

Using the Personality-abc™ Test to analyze their personality, participants gain a thorough understanding of the reasons they communicate a certain way, learn to use this knowledge to grow in their professional and personal lives and in relationships with others.

2.  Recognize Personalities Around You

Learn how to recognize the 3 dominant personality types by observing voice, speech, diction, intonation, body language, posture, gestures, writing style and other signals of those they are communicating with, without prejudging them.

3.  Team Optimization

Apply the knowledge gained in the first two seminars to understand one  anothers personalities, discover sources of conflict/harmony within the team, gain commitment to improve team performance, set realistic goals, put old issues to rest without personal attacks and animosity, build team cohesion, move forward with a realistic team plan.

4.  Negotiation and Conflict Resolution 

Apply the learning from the first two seminars to specific workplace challenges, discover areas of potential or actual conflict and harmony with one another and with third parties, and how to resolve conflicts effectively.

Apply knowledge gained in the first two seminars to determine customer's real underlying motives to buy, adapt to their customer's personality, recognize buying signals, overcome objections, close more deals, improve post-sale customer care and develop long term customer relationships. 

7.  The Effective Communication Seminar

Learn how to apply the knowledge gained from Personality-abc™ tests to overcome communication barriers in and outside of the workplace by utilizing various communication styles and techniques. The ideal composite seminar for smaller companies.

For international inquiries:

Ian D. Fletcher 

CEO

mobile: +44 (0) 7768 894 998   e-mail: ianfletcher@telkomsa.net

For inquiries in South Africa:

Andreas G. Rissler

General Manager

mobile: +27 (0) 72 057 0966   e-mail: andreas@iba-online.com

Lisa J. Collings

Sales & Marketing Manager 

mobile: +27 (0) 83 592 6235   e-mail: lisa@iba-online.com

THE SCIENTIFIC BASIS FOR THE Personality-abc™ TESTING SYSTEM

Our testing system is based on the theories of behaviourist Karen Horney (1885 - 1952), who did important research  and produced a major treatise called “Self-Analysis” in the mid-twentieth century.  Basically, everyone has ten human needs that develop in each individual from early childhood.  These needs differ in their degree of influence on an individual's behaviour depending on his or her upbringing.  Based on her clinical observations, she then grouped these ten needs into three broad coping strategies.  All of us are a combination of the three coping strategies defined by Karen Horney (see scientific background for more information).